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Sam's Digital Cameras, an online electronics merchant, uses a website analytics program to track visitor activity. In reviewing their statistics, they noticed that most of their traffic comes from the Yahoo! search engine and from keyword searches on Canon digital camera flash memory, and photo printers. Analyze how the company can use this information in the content and marketing for their website to increase sales

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9862850

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