Problem: There are many reasons why sales are not completed; sometimes it is due to variables beyond the control of the salesperson, but often it's due to a failure to gain commitment. Why--after investing all the time and effort in prospecting, qualifying, and making the presentation--would a salesperson not attempt to gain commitment from the buyer?
Directions:
- In a well crafted 2- to 3-page paper (not including the cover page and reference section), analyze and respond to this dilemma: What are some reasons why salespeople fail to gain commitment? Be detailed in your response and provide examples also.