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Salespeople cognitive styles in so-called “Myers Briggs Type Indicator (MBTI).” There are four types of cognitive styles in it. 1) Briefly explain what they are. 2) Discuss how salespeople might be different across information oriented culture and relationship oriented culture. 3) You may want to recall cross-cultural negotiation video presentation in which U.S. salespeople present their products and negotiate with their counterparts in Mexico, Germany, China, and Japan. Compare cognitive styles or business styles of the U.S. representatives with those of the four countries and make your recommendations as to how the U.S. reps should change their style to increase chances of success in each country.

Operation Management, Management Studies

  • Category:- Operation Management
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