Sales Message: Subscribing to Organic Greens
Many consumers worry about what's in their food. They fear conventional factory farming, wish to be good stewards of the environment, and desire a sustainable lifestyle. Wholesome, organic food can increasingly be found on the shelves of mainstream supermarkets. Even big-box stores such as Costco—not just health food stores such as Mother's Market, Sprouts Farmers Market, and Whole Foods Market—are capitalizing on the farm-to-table trend. Weekly farmers' markets selling local produce and fruit are common across America.
But even busy urbanites who don't like to travel to shop can embrace healthier fare by subscribing to farm fresh veggies and fruit online for home delivery. Services such as Farm Fresh to You in California, themselves organic farmers since 1976, partner with other organic farms to offer customizable boxes with several service and delivery options. Because these co-op-type outfits benefit from economies of scale, their prices, although higher than those of conventional markets, are not exorbitant. The delivery services also offer priceless convenience. Subscribers can customize their boxes on the Fair & Fresh Farming website, or they can let the farmers select the content for them.
The advantages of receiving weekly boxes filled with healthy seasonal produce include fresh, delicious taste, wholesome food that's free from herbicides and pesticides, and less traffic by ordering a custom box online each week or less frequently. In addition, subscribers are supporting small family farms that supply local, in-season fruit and veggies instead of buying greens that are flown halfway around the world. Depending on location, subscribers receive their boxes on Tuesday or Wednesday if they order a box by 10 a.m. on Sunday. For Thursday or Friday delivery, orders must be placed by 10 a.m. on Tuesday. New members receive 20 percent off their first order.
Your Task Write a sales message—a letter or an e-mail—for the signature of “Marketer-in-Chief” Martina Sabatini, Fair & Fresh Farming, 513 E Valentine Road, Glendive, MT 59330. Provide an enticing but accurate explanation of the service, and invite your reader to subscribe. Focus on audience benefits.