Sales Incentives

In order to generate long-lasting sales success, a sales manager needs to create special incentives for rewarding top sellers. Salespeople are often paid a base salary, plus incentives for attaining sales targets. Two types of incentives are commonly used-a lump sum bonus when salespeople hit their target or a commission for every sale beyond their target. Which is better? What other sales incentives could you offer your sales team? Make sure you explain your reasoning and use evidence to support your claims.

Your paper should meet the following requirements:

• 3-4 pages in length, not including cover and reference pages.
• Formatted according to APA Requirements.
• Cite a minimum of three sources, two of which should be academic peer-reviewed, scholarly sources to support your responses-in addition to your textbook.