Ask Question, Ask an Expert


Ask Homework Help/Study Tips Expert

Case Study

Royal Blue the national passenger carrier for the commercial flight, hired a new advertising company, Amadeus. Amadeus was hired to spearhead a more customer oriented campaign, after Royal Blue was highly criticised for its hedging advert in 2009 that featured the slogan ‘Hedging for future’.
Royal Blue invest Rs 100 millions for that campaign which showed millionaire businessman Ralph Lorenzo sipping a scotch in first class and watching other airlines grounded due to the lack of fuel.

The advert got good pre-publicity but turned out to be the communication disaster when it coincided with the news that Royal Blue was laying off 200 employees for economic reasons.

The earlier advert provoked the national debate and even politicians from either side of the House criticized the advert saying Royal Blue’s customers must revolt.

Royal Blue’s image crisis worsened when it was revealed that the new Chief Executive who spent only three months in office was paid a compensation of Rs 30millions when he left.  Competitor Red Wing had been running adverts that triumph the fact that it is reducing its air fares by 10 %. Moreover Royal Blue published its annual report showing a deficit of Rs 1.5 billion.

To make matters worse Royal Blue announced that it is cutting cost on drinks and food served on regional flights.


problem 1: What were the exact causes and events which led to this communication crisis for Royal Blue? Support your answer by referring to illustrations in the case study.

problem 2: Categorize the stakeholders in case study as equity, economic/ market and influencer stakeholders.  Justify your categorization.

problem 3: List down your suggestions to repair the damage caused to reputation of Royal blue.

Homework Help/Study Tips, Others

  • Category:- Homework Help/Study Tips
  • Reference No.:- M99814

Have any Question? 

Related Questions in Homework Help/Study Tips

Your reading this week we learned more about some of the

Your reading this week, we learned more about some of the philosophers' perspectives on how to cultivate that fertile ground for engaging in meaningful friendships. Many philosophers seem to agree that friendship is not ...

Discussion questions - student datathese are discussion

Discussion Questions - Student Data These are discussion questions and need to be at least 200 words each: When it comes to an educational setting 1. What are the benefits of working in collaborative data teams and What ...

Title identifying environmental hazardsinstructions you

Title: Identifying Environmental Hazards Instructions: You will write a 1-page lab report using the scientific method to answer the following questions: • Why do you see increases and decreases in the invasive species po ...

Comparison matrix paper leadership ethicsempirical research

Comparison Matrix Paper: Leadership Ethics Empirical research is the foundation to scholarly research and scholarly writing. An empirical article is defined as one that presents original research conducted or personally ...

Assignmentnbsp 1summarize the following paragraphs in one

Assignment  1. Summarize the following paragraphs in one or two sentences. 2. Mariam was five years old the first time she heard the word harami. 3. It happened on a Thursday. It must have, because Mariam remembered that ...

Take on the role of a member of an organizations board of

Take on the role of a member of an organization's Board of Directors and critically examine the CEO profile from the biographic articles you created in Assignment 1. Then, post a brief summary of your article. Address th ...

Educational plan goals and objectives strategiescreate an

Educational Plan goals and objectives Strategies Create an Educational Plan on how to increase rehabiltaion nurse's knowledge in assessing and implementing nursing interventions and measures that increase patient's funct ...

Discussion parties and electionsgo to Discussion: Parties and Elections Go to

Discussion: Parties and Elections Go to (Links to an external site.)and take the political quiz. When you are finished you can see which presidential candidate you most agree with ...

Team project introduction and swotthe team project will

Team Project Introduction and SWOT The team project will involve conducting international marketing research on a company (client) assigned to you by your instructor. You'll receive an email early in the week. Each week ...

Questions1 since risk cannot be reduced to zero the alarp

QUESTIONS 1. Since risk cannot be reduced to zero, the ALARP concept is often applied. What might be some pitfalls to applying this concept? (Response needs to be 75 words long with references). 2. Discuss what you think ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate