Rosannas a chain of coffee shops wishes to launch marketing, Ask an Expert

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Rosanna's, a chain of coffee shops, wishes to launch marketing and public relations program to promote its brand. Some ideas include...

Launching website which would comprise photos of celebs drinking cup of coffee

Developing the series of ads showing customers in store locations enjoying cup of coffee

Hiring freelance writer to create some feature stories about origin of a variety of coffee beans that also gives some guidelines for selecting a variety of blends sold by the chain

Distribute the news release giving results of survey which showed coffee drinkers preferred Rosanna's coffee over Starbucks

Write down the legal concerns surrounding each of these activities?

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