Role of Social Media in Business

Introduction:

Social Media as a Managerial Communications Tool

As Guffey and Lowy (2015) note, an organization's interest in social networking sites "is not surprising if we consider that 73% of Millennials, also called Generation Y, regularly socialize and chat online. An average of 55% of all consumers between 14 and 75 regularly visit social online communities. Clearly, these are important data that organizations and their managers cannot ignore.
For this assignment, prepare a paper to evaluate the following questions below:

1. How have social media changed the way we exchange information about organizations and their products and services?

2. How can services such as Facebook be used to communicate business proposals, plans, and reports?

3. What are the advantages and drawbacks of using Twitter for business?