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Robert Cialdini is one of the best-known researchers on the topic of persuasion. He also has a book out by that same title: Influence: The Psychology of Persuasion.

Summarize some of the key findings/conclusions made by Cialdini's research. In what ways has his research been criticized? What are some ways in which persuasion can be connected to social welfare and social change?

Resources

1. The Power of Persuasion By Robert Cialdini and Steve Martin

2. Normative Social Influence is Underdetected By Jessica M. Nolan and  P. Wesley Schultz and  Robert B. Cialdini and Noah J. Goldstein and Vladas Griskevicius

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