Roadblocking is the media technique of a single company, Ask an Expert

Management Studies

"Roadblocking" is the media technique of a single company buying ad time on all major television networks in the same time spot. This can give the market an impression of strength and "being everywhere". And people who change the channel to avoid the ad cannot escape the message. In 200-400 words total: a) Discuss the value of this strategy for higher priced items items like cars, trucks and vacations. Is there any problem that you can see with this? b) Finally, would this be as effective in magazine ad campaigns (explain your answer)?

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92562476

Have any Question?Write your Review or question?

Related Questions in Operation Management

How do communicators assure they are being precise and

How do communicators assure they are being precise and clear about ideas being communicated? Although audiences might be content with ambiguous, vague or equivocating business communications, why is the sender of the com ...

Case studyjetstream aerospacejetstream aerospace is a world

CASE STUDY Jetstream Aerospace Jetstream Aerospace is a world leader in the design and manufacture of innovative aviation products and services for the regional, business, and amphibious aircraft markets. These product l ...

Develop a vision for change describe how this vision

Develop a vision for change. Describe how this vision correlates with the organization's mission, and how you will present this vision to internal stakeholders. Predict how you think your vision will assist internal stak ...

A company has fixed cost of 45000 variable cost per unit of

A company has fixed cost of $45,000, variable cost per unit of $11, and sells its product at $18 each. a) What quantity must the firm sell in order to break-even? Explain how you reached this conclusion. b) What is the f ...

Samsung and apple have a very complicated relationship they

Samsung and Apple have a very complicated relationship. They are bitter rivals in the smart phone market, yet Samsung has also been a key supplier to Apple in the past. The two companies are also involved in long running ...

1 what is the main ldquohigh classrdquo problem which apple

1. What is the main, “high class” problem which Apple management must address? Generating excessive cash is a sign of business success, so why is having it a problem? 2. Should Apple give Einhorn and their largest shareh ...

1 what is the significant key variable that emphasized in

1. What is the significant key variable that emphasized in the human relations approach of management theory? 2. A customer service firm is having issues with managerial decision-making. The managers are basing their pla ...

1 the doctrine of is used to end the obligations to a

1. The doctrine of ____ is used to end the obligations to a contract when an event occurs that makes performance impossible. a. none of the other choices are correct b. discharge due to infeasibility c. legal incompatibi ...

Using any organisation of your choice actualfictitious

Using any organisation of your choice, actual/fictitious analyse, comprehensively and critically discuss the nature of teamwork in the organisation and clearly show the functional and dysfunctional aspects of the team wo ...

A foundation of operations in both manufacturing and

A foundation of operations in both manufacturing and service environments is vital in order to drive inefficiencies and examine ways to achieve greater supply chain integration with suppliers and customers. In this assig ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert