(Answered) Right or wrongin august 2009 a viral campaign against

Management Studies

Right or Wrong?

In August 2009, a viral campaign against McDonald's Web site, 365black.com, began to spread. Anger over the Web site grew as news commentators discovered an additional McDonald's Web site targeted the Asian community, called MyInspirAsian.com. One individual said, "Even if the idea was a good one and truly was promoting Black cultural heritage, it really does come off as manipulation and sterotyping." Check out both Web sites.

Think About and respond to the following in the link provided:

1. What do you think?

2. Do you think these targeted sites are manipulative and stereotypical? Why or why not?

3. Is there anything else the company could or should be doing?

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