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Rewiew Video Case 2: Bass Pro Shop (Outdoor World) Loacted at:

http://ezto.s3.mheducation.com/Media/Connect_Production/bnet/OLC_Assets/Perreault_19e_0078028981/Video_Cases/BassProShopsOutdoorWorld.m4v

Bass Pro shops is a leading retailer of outdoor gear with retail locations across the United States. What makes a Bass Pro shop different from other sporting and outdoor goods retail stores? What are their competitors doing differently or the same? What current trends in the socio-cultural environment in the United States willhelp or hinder Bass Pro Shops?

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