Rewarding change is a concept of motivation. Which of the following statements is NOT true?

A. People behave in ways that provide rewards for them.

B. Because culture is so ingrained into the fabric of a person, offering financial rewards to an employee will have little or no effectiveness in bringing about cultural change.

C. If an organization implements rewards for the new culture, people will be motivated to change.

D. Rewarding old cultural behaviors will reinforce the status quo.

E. A management-identified reward may not be considered a reward by the employee.