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Management Studies

Review the article.

(http://www.forbes.com/sites/jeffbercovici/2013/04/25/ny-times-overhauls-its-strategy-with-tiered-pricing-live-events-and-games/ (Links to an external site.))

Questions to answer:

1) What are the key considerations that a brand, such as the New York Times, need to evaluate in their pricing strategies?

2) Are there different audience segments they are addressing?

3) Why is it so important today for newspapers to understand the profile of their readers?

These answers can be short paragraphs 5-10 sentences each.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91543973
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