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Review your returned Marketing Plan Template from the Week 2 assignment. As you work on your plan throughout the class, you may go back and adjust previously submitted sections to include new information learned or to incorporate instructor feedback. You may also elaborate on any of the concepts with further conceptual frameworks and research evidence you have learned as the course progresses.

Complete Section III of the Marketing Plan Template in approximately 750 words.

III. A. Target Audience

III. B. Customer Buying Motivations/Desired Value

III. C. Product/Service Benefits

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Marketing Management, Management Studies

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