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Review two major journals in marketing (between 2012-2015)

  • Identify which two technologies are changing the some areas of the marketing field

 

  • Describe the technologies (major components),

 

  • Describe the business processes and results that these technologies enable the firms to do better

 

  • Describe why the new approach is better than the old way of performing the business processes (advantages)

 

  • Describe the risks of using the technologies

 

  • Include short list of references (3 or so)


•1 ½ - 2 pages (maximum)

 

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M91237128

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