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Review the YouTube video which provides a compilation of HSBC commercials and features a number of cultural stereotypes and cultural misconceptions and the video about Apple in Africa.

Marcy, Peggy, (2011), Series of HSBC Ads About Culture [Video File][6 min 27 sec].

•DailyMotion, (2015), The Do's and Don't's of Cross Cultural Marketing [Video File][ 4 minutes 07 secs].

Identify at least three cultural communication or stereotyping issues presented in the video.

Explain why these issues can cause problems for international marketing managers.

Describe at least two management strategies for overcoming these issues of cross-cultural communication.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92781157

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