Review the two types of satisfaction models, Ask an Expert

Management Studies

Review the two types of satisfaction models: dissonance-reduction versus expectancy confirmation.

Which model would a consumer most likely use if she recently switched to a new brand after years of loyalty to one brand?

Which model would a consumer use if he is processing information from advertisements and opinion leaders' word-of-mouth? Explain your answers with specific examples.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92781320

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