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Review the Oracle research results Consumer Views of Live Help Online 2012: A Global Perspective. Assume you are servicing customers in one of the following regions:

China

Europe

Latin America (Mexico and Brazil)

Develop an online help approach that would best serve your customers in a format you may use to present to the management of your company.

Support your recommendations with results presented in the Oracle paper. Feel free to use other information you may find on the internet, but it's not required.

(2 pages min )

Marketing Management, Management Studies

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