(Answered) Review the open table case study on page 338-340 in the

Management Studies

Review the open table case study on page 338-340 in the Ecommerce Essentials. Please answer the four questions on page 340.

1. Why will OpenTable competitors have a difficult time competing against Open- Table?

2. What characteristics of the restaurant market make it difficult for a reservation system to work?

3. How did OpenTable change its marketing strategy to succeed

4. Why would restaurants find the SaaS model very attractive?

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