Review the Marketing Plan. As you finalize your plan, you may go back and adjust previous sections to include new information and incorporate instructor feedback. You may also elaborate on any of the concepts with further conceptual frameworks and research evidence you have learning throughout the course.

Complete Sections VII, VIII, IX and the Executive Summary in approximately 1000 words

VII. A. Unique Selling Proposition and Rationale

VII. B. Product Benefits and Support

VII. C. Media Strategy and Rationale

VII. Sales Promotion and Public Relations Strategies and Rationale

VIII. Cost Centers and Rationale

IX. Results Evaluation Strategies

Executive Summary (page 3)

Format your template text using West Writing Style Handbook guidelines.

Include a minimum of three new sources, which may consist of readings from the University Library, your text, and other selections.