Review the main concepts in this chapter and create a, Ask an Expert

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Review the main concepts in this chapter and create a checklist that itemizes them. Then, comb through your favorite magazines and newspapers for advertisements that illustrate each concept.

To get a wide variety of ads, you will need to look through several magazines. If you don't have many magazines at your disposal, go to the campus library periodical room. Photocopy the ads you select to support this chapter.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92016675

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