(Answered) Review questions1what is an opinion leader discuss how

Management Studies

Review Questions:

1. What is an opinion leader? Discuss how marketers attempt to use opinion leaders to help sell their products.

2. Name and describe the types of buying decision behavior and describe a personal example for each.

3. Name and describe the roles played by buying center participants in the business buying process.

Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed). Upper Saddle River, New Jersey: Pearson Education Inc.

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Marketing Management, Management Studies

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