(Answered) Review pages 22-23 which is in file attach name hospitality

Management Studies

Review pages 22-23. (which is in file attach name Hospitality and restaurant marketing 22-23) Select one of these three establishments, review the website in detail and answer the following questions.

http://www.place.hyatt.com/en/hyattplace.html

http://www.cateringworks.com/

http://www.stickboybread.com/

1. What are their brand identifiers?

2. Do you believe their brand name meets the criteria of the best brand names in the text? Why or why not?

3. What do you believe are their target markets? Why?

4. Brand placement - What is their competition?

5. Solutions - What are they offering the customer that meets the needs of their lifestyle?

6. Reason to believe- What do they promise the customer? Do they offer a Frequent guest or loyalty program?

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