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Review journal articles on what we know about how consumers use their memory. How does this knowledge inform what we know and what we could study for product placement.

Explaining the articles but there should be justification of the idea's. Journals you should consider when choosing articles for your review include - Journal of Consumer Behaviour - Psychology & Marketing - Journal of Consumer Research - Journal of Marketing - Journal of Advertising - Journal of Advertising Research You do not have to read all of these journals. This is just a list to show you where you might find relevant articles. You can use other marketing journals also but make sure it is a consumer behaviour approach.

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