Retail Marketing, Spring 2017

Assignment : Zip Code Lookup

1) Assignment Description:

Section 1:

Go to

http://www.esri.com/data/tapestry/zip-lookup

and type in the zip code of your house in your hometown. Report this zip code and summarize its characteristics .

Section 2:

Select a retailer that might potentially operate in such an area. Describe the retailer's variety and assortment clearly.

Section 3:

How would this retailer use the information in the tapestry report when making a decision to open a location in this zipcode?

2) Assignment Format :

The report should be in paragraph form connecting the points listed in above, double-spaced, and should not exceed 1 page. Anything on a second page will not be graded. I suggest that you write one paragraph (length depends on the amount of info) for each section (see below). Finally, the report should be written in Arial 11 font with 1.0 inch margins top, bottom, left, and right.