Retail catalogs were one of the first forms of direct, Ask an Expert

Management Studies

Retail catalogs were one of the first forms of direct marketing as we know it today. Some retail stores are now using catalogs, delivered through mail or with newspapers, to increase in-store sales.

Why would the retail stores decide to issue catalogs?

Provide atleast 3 examples of retailers who send catalogs still today.

Why might an established retail store decide to enter the mail-order business and produce a catalog?

Is social media advertising really necessary for all businesses? Why?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92294089

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