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Response should be between 500 words or more "One lesson that every marketing student should understand s that most companies will engage in some form of misconduct. As Warren Buffet stated, "we just hope it's small and that we find it quickly." Because marketers engage in behaviors impacting many varied stakeholders, their potential to do harm and opportunity to have a very positive impact is great...."

a. Why do you think marketing is an area that is involved with so many ethical issues? Provide at least 2 reasons to support your answer.

b. Name any 2 companies from the "Food" industry that received a lot of media attention because of unethical activities in the last 5 years. Discuss those issues. How did such issues impact the organization?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93120028

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