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Respondents were asked to generate as many ideas as they could for uses of aluminium foil. One of the respondents produced the following list of ideas.
1. Covering roast chicken
2. Wrapping potatoes for baking
3. Covering food for storage in a refrigerator
4. Folding it to make a cup to drink out of
5. Using it as a plate 6 Smoothing it out to make a mirror
7. Reflecting sunlight to attract help/send messages
8. Reflecting a heat source for cooking
9. Lining the wall behind a radiator to reflect heat into a room
10. Wrapping up a flower stem for a buttonhole
11. Making Christmas decorations
12. Making milk bottle tops
13. Stringing small pieces together to make a baby's rattle
14. Making a dish to hold glue
15. Making a dish to hold paint
16. Using under a sleeping bag to stop the cold getting through
17. Wrapping food to cook on a campfire
18. Keeping food fresh without refrigeration
19. Hanging as temporary curtains
20. Sticking on a collage
21. Using to make ‘water' for the Brownie Guide pool at Brownie camp
22. Making children's jewellery
23. Wrapping matches to keep them dry
24. Keeping food warm
25. Keeping food cold
26. Screwing it up to make a makeshift ball
27. Making a toy for cats to play with. Foil makes a light but indestructible cat toy
28. Cutting it up into squares to make stepping stones
29. Cutting out fish shapes and having a race to waft them along the hall
30. Cutting a strip to make a bookmark
31. Lining a grill pan to make it easy to clean after use
32. Wrapping up 25th wedding anniversary gifts
33. Wrapping sandwiches for a packed lunch
34. Lining cake-storage tins

Question
1. Construct a cognitive map showing the respondent's ideas about the possible uses of aluminium foil.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92047615

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