Respond to each of the following writing prompts to explain your product or service, writing in fully developed, complete sentences that stand on their own without the writing prompt:

Choose Toothpaste as your product.....

a) Describe your product or service. Discuss the features and benefits of your product or service. So, how do you fulfill customer needs and wants?

b) Discuss your competitive advantages. So, how will you set your business apart from the competition in a way that matters to customers? Describe how you will provide your product or service. So, will you manufacture the product or provide the service yourself or purchase it from suppliers and resell it?

c) Identify and discuss any existing, pending, or anticipated intellectual property you possess. Include in this discussion any trade secrets such as recipes and formulas. Discuss the liability risk associated with your product or service. Can anyone be harmed by your product or service and what is the likelihood this will happen? Include in your discussion the steps you can take to minimize liability risk.

d) Describe your facility requirements. So, will this be a home-based business or will you need a separate facility? If you need a separate facility, describe your facility requirements and your vision for the space. Identify related products or services you can you provide beyond what has already been discussed. So, what growth and expansion opportunities exist for your business?