Respond to an RFP (Request For Proposals) to analyze the market opportunity for a ‘Port of Subs' in the city of your choice.

Answer the question and defend the positions you take in each of your answers.

Ensure that you repeat the assignment question (in bold above) in full and verbatim on the title sheet of your paper.

Note that even though the background information describes a contest, you are NOT to do the research. You are to propose (e.g. outline) how you would do the research. Note also that you are to analyze the market opportunity and, even though the instructions in the contest call for a business plan, you are NOT expected to develop a business plan.

The Situation - Port-Of-Subs Inc

Entrepreneur Magazines "Franchise 500" and Restaurants and Institutions "Top 400" have recognized Port of Subs as one of the top franchising opportunities in the US today. Its headquarters is located in Reno, Nevada. Port of Subs operates and franchises about 150 submarine sandwich shops in 6 Western states and is positioned to grow to over 200 units in the next two years. The quick-service eateries feature several styles of fresh sandwiches, as well as hot and wrap style sandwiches, salads and soups. Each store makes their sandwiches fresh-to-order by slicing top quality meats and cheeses for each order while the customer looks on. This unique operating system has enabled Port of Subs to be voted Reno's Best.