Resource: Virtual Organization for McBride Financial Services

McBride Financial Services wants to expand its customer base and needs ideas on what to put in its new marketing effort toward this goal.

Write a 3 page paper describing a marketing plan for McBride Financial Services. In completing the assignment, consider the following:

• What market research would you undertake?
• What types of media would you use?
• What are McBride’s target markets?
• What are the considerations for McBride to conduct a portion of their marketing on the Internet?

Explain your reasoning for your responses.

Ensure that there are two valid academic references provided to support all information presented. As a quick reminder, The Kudler web site is not a valid academic refernece nor is Wikipedia or any other type of dictionary or encyclopedia. Look to use the textbook as well as professional journals to locate information that supports your writings. 

Second Question

What role do IT systems play in marketing? How can IT systems help support an organizations marketing efforts? (2 Pages)