Resources:

You need to demonstrate a confident application of the theories to the assignment task. The theoretical underpinning of your observations and deliberations should also demonstrate a good understanding of the subject by the way that your analysis is structured.

You can access the Internet to research about the topic. You should demonstrate good academic practice by the appropriate use of academic texts and journals that are properly referenced.

Case Study

You are working as a researcher with one of the leading banks in Oman The Bank aims to conduct a study to assess the customers satisfaction and their experience with the Bank services during the last 6 months. Your Director has requested you to conduct this study, to achieve this purpose you have to write a report which cover the following:

1. An explanation of the different data collection methods.

2. An assessment for each of these methods.

3. Which method you think is an appropriate for that study and why?

Notes:
- Your answer should be written in a report format.
- The word count is 2000 (+ or -) 10%.
- Your answer should demonstrate your critical writing skills while taking strategic decisions.