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Resources: "Yahoo! Consumer Direct Marries Purchase Metrics to Banner Ads" case study in Business Research Methods

Review "Yahoo! Consumer Direct Marries Purchase Metrics to Banner Ads" in Case Index of Business Research Methods.

Answer the following questions in 350-700 words:

What are the various measurements collected in Consumer Direct? Describe them.
What analysis would be appropriate for the data collected through Consumer Direct?

Submit your responses to the questions.

Format your paper consistent with APA guidelines.

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