Resources: Managing a Crisis Using Public Relations simulation

Complete the simulation.

Write a 1,050- to 1,400-word summary answering the following questions:

• What does proactive planning mean?
• What feedback mechanism should public relations develop in this situation?
• What is an ineffectual way of deploying this plan? Provide two examples of what not to do in this situation.
• When is a proactive crisis management plan needed? And why?
• When does public relations utilize reactive crisis management? What role does public relations play in reactive crisis management?

Format your summary consistent with APA guidelines.