Research

Prepare a 3-page document that addresses the following:

Why is the failure rate of more innovative products higher than the failure rates of new products in general? What are the implications of these failure rates for high-tech companies?

Research at least three examples found in areas of your interest (e.g. aviation, communications, or other industries) to apply some of the examples found in technological superior products that did not correlate to marketplace success. Discuss the concept of disruptive technologies and its impact in high-tech marketing. Integrate the concepts and key terminology found in the textbook readings into your article research. 

Suggested Resources:

• Hunt Library (Links to an external site.)
• Purdue Online Writing Lab (Links to an external site.)
• American Psychological Association APA Style Publication Manual (Links to an external site.)

Format

All work must follow current APA guidelines for in-text citations and reference summary. Include a cover page (e.g. name, course, assignment, date, instructor, etc.). The document should be 3 pages (approximately 750 words, excluding the cover page), double-spaced, 12 point font, Times New Roman.

Note: This paper will automatically be evaluated through Turnitin (Links to an external site.), a service that checks your work for improper citation or potential plagiarism by comparing it against a database of web pages, student papers, and articles from academic books and publications. Be very careful to avoid self-plagiarism, that is, using previous material written for other class assignments.