Research the topic, divide the work up, write the section. Remember to review and edit for quality and consistency.

Group Assignment Structure / 2,500 words / 30%

Report Structure

• EEI cover page
• Cover page (include everyone's names and student number)
• Contents (section headings)
• Introduction (what is the purpose of this report/case study/evaluation)
• Central section

• Overview of Amazon
• What was the market opportunity (what stage was the internet at then?)
• Describe Amazon's business strategy (V Important)
• Timeline of Amazon between 1994 and now (key developments, key events, growth) GRAPHIC
• Revenue model (payment systems) (has it changed)
• Technology issues (Internet, bandwidth, security)
• Innovation (logistics, warehousing, reviews, recommendations, robotics etc)
• Product offering (initially books and CDs then.... Now - everything)
• Target markets (geographic, demographic)
• Financials (revenue each year, when this they break even, where did their money/investment come from?) TABLES
• Competitors (then, now)
• Business partners
• Describe the value chain
• What is Amazon's strategy for Australia?

• Conclusions / Lessons

• References (use Harvard style referencing)