1. Bernard Madoff, a once highly regarded member of the Wall Street community, recently pleaded guilty of running a $50 billion ponzi scheme. Research the driving forces behind his seemingly unethical behavior and discuss your findings. How did favoritism and bounded ethicality come into play in this case?
2. Can you find examples of when companies adapted to perceived needs but that decision was the wrong one? Can you identify any companies that fell into this trap, and yet recovered?