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Research SEARS' current product strategies. Specific information to consider includes the following: products and services offered, core and added offerings, product mix, brand names, brand associations, brand personality, brand community, branding strategy (umbrella vs house of brands / brand extension / co-branding), product life cycle, diffusion of innovation, growth strategies, trend watch, and more.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92507418

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