Research Report-

Task- Pick a B2B company.

Prepare a research report of industry characteristics that will affect an organization entering in that industry. Your description must contain the following aspects:

• Size of the industry
• Value factors in a B2B environment.
• Key players
• Key business consumers
• Segmentation approaches
• Future growth potential of the industry.

Demonstrate how this will contribute to meeting organisational and marketing objectives more effectively. Your analysis must use academic theories and frameworks to underpin your analysis as well research from wider sources to gain the necessary information. The analysis should lead towards the marketing strategy to achieve your market goals, followed by an effective implementation plan.

Here in this assignment- This Market research plan.

This is from the company entering a new industry so needs to evaluate and understand the market in terms of industry environment, risk, customer profile, competitors, industry growth, relationship between ....segment the market, decide target segment, anticipate the sales, formulate objectives, strategy and implementation plan. This document will be the basis on which resources decisions will be made.

Number of Words : 2250 Words / 9 Page.

Referencing Style : Harvard.

References : 10.