Research Proposal

An evaluation of consumer behaviour in Smart Phone Market in Pakistan

(2000 words, Zero Plagiarism )

The following elements must be included in the proposal:

1. Introduction or background to the research problem or issue, including an identification of the gap in the current research

2. Research question and, if possible, a thesis statement answering the question

3. Justification for the proposal research, i.e., why the research is needed

4. Preliminary literature review covering what others have already done in the area

• This is where you provide more detail about what others have done in the area, and what you propose to do.
  • The major issues or schools of thought
  • Gaps in the literature (in more detail than is provided in the introduction)
  • Research questions and/or hypothesis which are connected carefully to the literature being reviewed
  • Questions arising from the gaps that can be the focus of data collection or analysis

5. Theoretical framework to be used in the proposed research

6. Statement of the contribution of the research to the general area

7.Research Design

8. Proposed research methodology

You do not have to describe the methodology to be used in great detail, but you should justify its use over other methodologies. For example, you could explain the reasons for using:

• a certain paradigm or theory
• qualitative or quantitative research
• surveys, field studies, etc.
• a particular sampling frame and the size of a sample
• analyse the data
• have access to the data
• certain dependent or independent or moderating variables

9. Research plan and outline

10. List of references used in preparing the proposal (proper referencing needed)