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Research Project -

You will receive feedback on the previous week's assignment. Before you complete your Week Three assignment, please read your instructor's comments about your Week Two assignment, as well as this week's lecture. Be sure to include any suggested changes in your project going forward.

In a three- to four-page paper (not including the title and references pages),

a. Include a revised version of your introduction, research question, background research, hypothesis, research design, and sampling plan. These revisions must be based on your instructor's feedback if your instructor provided additional comments about these sections in Week Two.

b. Describe the possible types of secondary data used for hypothesis testing, including a discussion of whether or not one or more types of secondary data could be used to test your hypothesis and why this secondary data would or would not be useful.

c. Describe the possible measurement benchmarks and scales used for hypothesis testing, including a discussion of whether or not your survey should include measurement benchmarks and scales to test your hypothesis and why these measurement benchmarks and scales would or would not be useful.

d. Include an APA-formatted references list (on a separate references page).

Marketing Management, Management Studies

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