RESEARCH IN BUSINESS ASSIGNMENT - Impact of Branding in Sales or Organisational development

PROJECT OUTLINE

TOPIC: - Impact of Branding in Sales or Organisational development

Table of Contents

Introduction

Aim and Objective

Methodology

Surveys and Interviews

Historical Analysis

Rating of Financial Institutions

References

Introduction - The occurrence of a severe competition among the rivals have caused a blood bath in the market in all sectors. It can be a mobile company or a home appliance manufacturer. The need to have a strong branding has increased. Customers are willing to shell out extra money to just to make sure that they have the best product in the market. With several competitors in the market, it becomes difficult to compete. One of the key parameters which has provided a clear path to succeed in the market in the branding. Branding plays a key role in having a real time impact on the overall progress and the revenue of the business. Several research have indicated that, branding proves to be one of the key to succeed in the expansion in market. Branding not only allows the company to expand but also create a strong bond with the customers and turn the regular customers to loyal customers. These are the key stakeholders in the company.

Aim and Objective - This project would dive into the understanding of branding and its impact on the sales or the organizational development. The below given are the key objectives of this project.

1. Impact of Branding on the business.

2. The Revenue patterns of the company with a branding.

3. Comparison mechanism for branding and the market strategy.

Requires the preparation of a full project proposal that should contain: a statement of the problem, research aim and objectives, justification and potential output of the research, conceptual framework and research hypotheses, methodology and organisation of the study.

Topic - Impact of Branding in Sales or Organisational development.