Research Company and Product/Service

Question 1: Describe the segmentation process as it relates specifically to your project (Include value-based and profile-based).

Question 2: Describe the targeting process as it relates specifically to your project (Include strategic and tactical targeting).

Question 3: What is your Value Proposition? How did you arrive at it? What is your Positioning Strategy? How did you arrive at it?

Question 4: How does your company manage profit growth? (i.e. Increasing sales revenue, Lowering costs, Acquisitions and Mergers?)

Provide a minimum of two scholarly references