Environmental Scan Paper
Write a 1,050- to 1,400-word paper in which you complete the following
• Research as well as describe the internal as well as external environments of 2 to 3 real-world companies using an environmental scan.
• Determine what competitive compensations each company has as well as what strategies each company is using.
• How does each company create value as well as sustain competitive advantage through business strategy?
• What measurement guidelines is all company using to verify its strategic effectiveness?
• How effective are the measurement rules that each company is using?