Research and select an industry that you have not used previously in this course. Within this industry, you should be able to identify a new entrant or product that brings new competition to the market because of emerging trends or changing trends.

Discussion

Trends, changes, regulatory mandates, and shifts that occur in the market are likely to have big impact on an organization. It is important to be proactively aware of the threats and opportunities such events present.

Use the industry you selected in the context of the following scenario:

Assume you are the leader of an organization that is being threatened by new competition. Describe how the new entrant or product provides increased competition and how you as a leader might develop and implement sustaining strategies and possible opportunities.

Your discussion post should be a minimum of 250 words and incorporate at least one scholarly reference along with citations from one of the required readings.