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Research and critically analyse issues relating to the tourism, event and hospitality environment. Two questions - choice one only Question 1 Critically analyse [i] the factors that influence the level of risk associated with crisis and disaster situations in the tourism, events and hospitality industry and [ii] the risk treatment options to manage crisis and disaster situations. Or Question 2 Stakeholder management, communication and consultation are critical elements of successful risk management.

Discuss the importance of communication, consultation and stakeholder management, with reference to:

(i) macro risks;

(ii) micro risks; and

(iii) risks arising from visitor behaviour and activities, and explain how communication and consultation can be undertaken.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91611203

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