Research about creating new product. Choosen the topic is Henna remover which is like a body scrub that removes henna that will be invented by ( Clarins cosmetics). Provide answer to strategic focus and plan part which is:

Strategic Focus and Plan sets the strategic direction for the entire organization.

One approach to crafting a strategic focus is as the following:

Mission/Vision

The Mission/Vision statement is a qualitative statement that specifies the markets in which a business will compete. A mission statement can dramatically affect the range of a firm's marketing activities by narrowing or broadening the competitive playing field. An effective mission statement must be clear and direct.

Goals

The Goals section of a marketing plan sets both financial and non-financial SMART objectives. Goals should be in quantitative terms, whenever possible, to facilitate measuring the company's future performance.

An example of a non-financial goal: "It is recommended that XYZ Inc. diversify its product lines to achieve 50 percent of sales revenue in non-tobacco products in the next five years."

An example of a financial goal (note it is specific and measurable): "It is suggested that XYZ Inc. increase sales from $10 million in 2000 to $15 million in 2012."

Core Competency and Sustainable Competitive Advantage

Competencies determine the means for achieving the organization's mission and objectives.

An example of a competitive advantage: "McDonalds' competitive advantage is its large number of restaurants, more than double its competitors, making it more convenient for customers than any other fast food restaurant in the world."