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Management Studies

Research 1 (one) large company, such as Coca-Cola, Nike, or Proctor and Gamble to find out what its SBUs are.

After describing the Boston Consulting Group Portfolio Model, apply the model to classify the SBUs into the appropriate categories, and to prepare a portfolio matrix.

Briefly justify your classification decisions. (Note: Your chosen company may have a large number of SBUs; focus your answer on no more than six (6) of the company’s SBUs).

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