Requirements:

Students are required to prepare a research report of approximately 2000 words. Students are required to select from a list of organisations and prepare an analysis of the organisation's social media presence and strategy.

Students should report an analysis and evaluation of the following aspects in relation to their selected organisation:

• social media presence
• social media audience
• social media marketing
• ethics, privacy and security
• social media technologies

Select one (1) from the following list of organisations:

• Monash University
• Dell Computers
• Pizza Hut
• Ford Motor Company
• Starbucks
• Zappos